サハラ　タイチロウ   
  佐原　太一郎
   所属   淑徳大学  経営学部 経営学科
   職種   准教授
言語種別 英語
発行・発表の年月 2025/07
形態種別 学術論文
標題 Preliminary Research on Sports Marketing and Revenue Structure of Professional Sports Business - Focusing on Professional Soccer Clubs in Japan
執筆形態 単著
掲載誌名 International Society of Business 2024-2025 Annual Conference Proceedings
掲載区分国外
出版社・発行元 International Society of Business
巻・号・頁 pp.1-2
概要 This analysis first clarifies the background of the diversification of sports-related research domains, outlining the overall structure of research fields that examine sports as an academic subject and situating sports marketing within this framework. The study explores the direction and challenges of sustainable growth for Japanese professional soccer clubs as sports businesses.