トヤマ マサキ   TOYAMA MASAKI
  外山 昌樹
   所属   淑徳大学  経営学部 観光経営学科
   職種   助教
言語種別 英語
発行・発表の年月 2020/05
形態種別 学術論文
査読 査読あり
標題 Factors influencing positive word-of-mouth intentions of inbound tourists to Japan
執筆形態 単著
掲載誌名 Journal of Global Tourism Research
掲載区分国内
巻・号・頁 5(1),pp.25-30
概要 This study aims to identify the factors that prompt the intention for positive word-of-mouth regarding travel to Japan. A hypothetical model that incorporates the determinants of positive word-of-mouth was established based on online survey data obtained from people from 12 countries and regions who have visited Japan; and the model was verified through multivariate regression analysis. The results confirmed four factors that positively affect travelers' face-to-face and SNS word-of-mouth intention: customer delight, destination attachment, perceived recognition rate, and photographic evaluation. Furthermore, they suggest that regardless of the type of word-of-mouth communication, the factors that influence positive word-of-mouth intention may be common.