ハヤマ　サイラン   HAYAMA SAIRAN
  葉山　彩蘭
   所属   淑徳大学  経営学部 経営学科
   職種   教授
発表年月日 2009/03
発表テーマ Corporate Social Responsibility and Business Ethics in Japanese Enterprises.
発表学会名 2009年多国籍企業学術研討会「社会的責任、企業統治、企業グローバル化発展」（台湾・中国文化大学）
学会区分 研究会・シンポジウム等
発表形式 口頭（一般）
単独共同区分 単独
概要 CSR and Business Ethics have become essential elements to Japanese enterprises’ strategies and those companies that value CSR and Business Ethics are positively evaluated. My conclusions are as follows.
1. CSR and Business Ethics are not optional but indispensable to corporate strategies in Japanese enterprises.
2. CSR and Business Ethics eventually bring benefits, such as social trust and good corporate image, to the company.
3. CSR and Business Ethics help establish good stakeholder communications.
4. Top management’s leadership is definitely necessary to implement CSR and Business Ethics.