イノウエ　ヨシミ   
  井上　善美
   所属   淑徳大学  経営学部 経営学科
   職種   教授
発表年月日 2005/04/30
発表テーマ A Study on the Retail Service Quality Scale of Korean and Japanese Customers of Department Stores
発表学会名 Korean Association of Business Education Conference 2005
主催者 Korean Association of Business Education
学会区分 国際学会
発表形式 口頭（一般）
単独共同区分 共同
概要 The objective of this study is to examine if the Retail Service Quality Scale could successfully capture customers' perceptions of service quality in department stores across cultures. The Japan and are Korea selected as they reflect two different department store environments and cultural backgrounds. From the geographical points of view, however, consumers of the two countries might show similar patterns of consumer behaviors. Therefore, behavioral intentions and satisfaction are also examined in relation to consumer perceptions of service quality. Data are collected from two convenience samples of Korean and Japanese college students and analyzed using factor and regression analyses.